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Network Insights
Overview of the Mundial in-culture publisher network
public Network scope
help_outlineHow many publishers are fully crawled and enriched so far versus the total network, broken out by audience demo.
of publisher network indexed
Remaining sites roll in as each is crawled and enriched.
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Brand opportunity gaps
help_outlineScans every IAB category for brand presence. "Zero brand presence" = categories with audience content but no detected brand mentions. "Low density" = under 15% of pages mention any brand. "Single-demo" = brands appearing in only one audience segment. These are untapped sponsorship opportunities.
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Trending categories
help_outlineCompares article volume between two time periods by IAB root category. "Rising" categories show increased publishing activity. "Declining" categories show reduced output. Useful for spotting emerging topics to pitch to advertisers.
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Each bubble is an IAB category. Bubble size also tracks category size.
X-axis (category size): number of indexed pages in the category (log scale). Further right = more inventory.
Y-axis (brand density): % of pages that mention a known brand. Lower = less advertiser competition.
Best opportunities are bubbles in the bottom-right: large categories where brands haven't shown up yet.
Opportunity map
help_outlineHow to read this chart:Each bubble is an IAB category. Bubble size also tracks category size.
X-axis (category size): number of indexed pages in the category (log scale). Further right = more inventory.
Y-axis (brand density): % of pages that mention a known brand. Lower = less advertiser competition.
Best opportunities are bubbles in the bottom-right: large categories where brands haven't shown up yet.
Bottom-right = large categories with low brand competition (best whitespace).
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Cross-demo reach
help_outlineAudience reach by segment. For all categories, shows how many publishers serve each audience (network-wide). Pick a category to see a live page sample per audience plus the brands reaching 2+ audiences. Brands spanning multiple audiences are especially valuable for cross-cultural campaigns.
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Category affinity pairs
help_outlineShows which IAB categories co-occur on the same page most often. High affinity pairs suggest audiences that naturally overlap, useful for cross-category campaign packages.
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Content freshness
help_outlineMeasures what % of each category's dated pages were published in the last 6 months. "Active" (40%+) = categories with strong recent output. "Aging" (<10%) = categories losing momentum. Helps prioritize which categories to pitch as having fresh, relevant inventory.
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Top brands
help_outlineMost-mentioned brands across indexed pages, drawn from a tracked set of ~500 major brands (Fortune 500), ranked by number of pages mentioning each. Political figures are excluded.
Most-mentioned among ~500 tracked Fortune 500 brands.
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Whitespace finder
help_outlinePick a brand to see where it's missing. For each category the brand appears in, we check every demo segment. "Brand absent" = audience content exists but the brand has zero mentions in that demo. These are expansion opportunities for the brand.
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Category landscape
help_outlineEach tile is an IAB category, sized by its number of indexed pages. A bigger tile means more content in that category across the network.
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Audience split
help_outlineShare of indexed pages by audience demo. Each slice is that demo's page count divided by total indexed pages.
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Publishing activity over time
help_outlineIndexed pages grouped by the quarter they were published. Shows how publishing volume has trended over time.